About Us

Winford Foods Ltd. is a distributor of fine food products, currently servicing many channels in Canada including national accounts. We are a leader in the ethnic channel and have an excellent reputation in the industry.  We opened our doors in 1988 with the launch of Soo Singapore Jerky and Want Want brands; both are now #1 national brands within their respective categories.

We believe our customers are partners with whom we serve and our purpose is to help them improve their sales and profitability. Our marketing department works hard to ensure the brands we represent produce the sales results you expect. These core values are exemplified in our capabilities:

  • the selection of recognizable leading brands and products of integrity for category growth
  • exerting insight and resourceful execution of product management by our sales team
  • providing knock your socks off services
  • performing successful product launches
  • knowledge of EDI (electronic data interface)

Our strong commitment to staff development has helped to grow the company out of the ethnic category and into the mainstream market. We are incredibly proud of our employees who work together as a team to bring you value.